Plugins
It’s important to be able to connect any platform to other software elements to extend functionality.
WordPress relies heavily on paid plugins to extend functionality, such as adding flexible fields. In contrast, Drupal offers many of these features for free through open-source modules. For example, automating content to populate into listings is not as easy on WordPress and needs to be custom coded. In contrast, Drupal allows this functionality out of the box.
Menu structure
Moving onto another important element, menu structure. Menus in WordPress are typically flat which can be hard to navigate. Drupal provides more robust menu management options, making navigation easier and more intuitive. Out of the box WordPress has a menu structure that is harder to manage and maintain however plugins can make this easier, but creates more development time and additional software.
Content Management
When it comes to content management, WordPress allows easier modifications to existing components like page types, post types, paragraphs, and taxonomy terms. However, this ease of access can lead to accidental changes by editors.
In Drupal, many of these components are fixed once created, reducing the risk of unintended alterations.
Development Resources
Due to its sheer size, WordPress has a much larger bank of online resources available which is beneficial for developers and editors seeking guidance.
Legacy Development Practices
WordPress can feel a little outdated in some of its practices which can complicate the development process. In comparison, Drupal feels more cutting edge.
Editing experience
Both WordPress and Drupal can offer a tailored editor experience through the use of plugins and modules. Some instances allow users to make pages through 'drag and drop' tools which is perfect for those looking for a more interactive experience. There is the capability in both to cater for different levels of editor experience.
Familiarity
As WordPress is more widely used than Drupal there is an increased likelihood that people who are in website admin roles have had some exposure to it. Drupal isn’t as well used which can often mean a learning experience for new editors.
SEO
It’s important that any CMS is search engine optimisation friendly in order for the finished website to achieve a decent ranking in search. Both Drupal and WordPress offer robust SEO features.
WordPress offers a site map feature which works well in search engines and offers a multitude of plug ins which are easy to install and enables the website to be easily modified as SEO requirements evolve.
Drupal’s SEO offering features meta tags, mobile optimisation and multilingual capabilities, however, beyond this you need to depend on SEO modules which require advanced knowledge of coding.